gigi
Member
go about placing your items in the booth spaces? do you use a certain technique of size, color, arrange and rearrange or what??
i still to this day have a problem getting all my stuff to look unified, strong in it's spot and like it belongs there....you're christmas looks and open houses look great, very inviting...i think alot has to do with placement of items.....do you agree??
Blossom Lane
Member
Gigi-- There are so many differing opinions on the topic.
I think display is vitally important to sales but have known people who generate great sales and possess no gift for the art of display.
So, booth content is probably primary. Placement...secondary.
I know what draws ME to booths...atmosphere. If a booth looks inviting, I can spend a lot of time dawdling around to see what goodies I can unearth. But, I am a female.
I tend to overstock my booth. I feel that, if I am renting a space, I need to get my money's worth. Having said that, I know folks who say sparse decorating draws people because it does not overwhelm them.
If I see a sparse booth...I typically pass it by.
Different strokes for different folks...
I do seek out items for/ arrange a main seasonal display... and work other items around that. I also change my display around...add..take away...on a weekly basis.
My booth is eclectic. I have my Victorian items together. I have Country French together. I also decorate by color. I have pinks in one section; greens and browns in another.
This is all tricky because colors don't necessarily match style.
I am a Realtor (license in escrow at the moment) and have always known which houses would sell quickly. Atmosphere.
In saying all this I will add one more piece of info. Last week, a reporter/photographer came into our antique mall. She said she loved my booth because of its...seasonal display...which, to me, is atmosphere! So, she took a picture of it.. and some others. Every other booth I heard her comment on and saw her photograph....again-- had a welcoming atmosphere.
This week I am keeping my fingers crossed to see if my booth made it our local newspaper!!!! I put so much love and work into it...I sure hope it does.
Maggie
Member
Greta, I wish you could come & fix my booth! I have absolutely NO talent for display!
Blossom Lane
Member
Maggie-- I re-read my post and I hope I don't sound like anything close to being an expert. I am NOT. There are men in our mall who decorate to sell --and do a great job of it. Our manager is a pipe fitter and he just did a fantastic Christmas window display!
Greta - please come visit me when you get done with Maggie!!!!
I play in my booth...a lot. Perhaps TOO much!!! HOWEVER you go about setting it up - keep it refreshed as much as possible!!! It keeps your customers on their toes and they find themselves coming back more often just to see what you did next! And - light it up if you can! Since I mess around with lamps I have a ton of different ones, turned on, ALL over the place! I have also learned that the least amount of "for display only" tags you have - the better!
I go up and down and under and in between as much as possible too. LOL I'm like Greta - I tend to overstock...add to that some BRIGHT colors...WHEW! If you can stack high, that ALWAYS draws the eye to you first. Also I've found that I have a fun and bright "focal point" it makes all of the other junk I have look better. And - last but not least - group "like" things together...makes it look like you had a plan (even when it happened accidentally.). HA! The more interesting your booth looks, the longer customers linger and invariably they walk out with something in their hand!
Like Greta also said, the seasonal is fantastic because then they know that you keep your space up and it gets them thinking about what they need in their house (out of YOUR booth of course!)! Oh! And I recommend a rug - it offers a GREAT foundation for all of your goodies I'm POSITIVE that you have!!!
Oh, I'm rambling on now... I think the "placement" most definitely can make a difference... LOL That, and sticking the "un-expected" in here and there - gets a laugh out of your customer every time.
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